LOADOUT connects the cart builder your customers love to the system your team uses to follow up, quote, close, schedule, collect, and deliver. Run it as your complete dealership website or add it to the site you already have.
A website from one vendor. Leads in a spreadsheet. Quotes in a notebook. Work orders on a whiteboard. Payments reconciled at month-end. And the "real" DMS options were built for franchise car lots — and priced like it. Every hand-off between them is where a deal, a job, or a dollar goes missing.
Brochure sites show stock photos and a contact form. The customer wants their cart — color, lift, wheels, seats. LOADOUT's builder shows the exact build they want — kept current and priced as they go.
Ads, web forms, walk-ins, referrals — five inboxes, one spreadsheet, and a "call them back Tuesday" that never happens. Connected sources land in one Command pipeline — and every lead carries a next follow-up date.
"I want a cart" isn't a lead. Your team burns the first three calls just figuring out what they mean. LOADOUT delivers a specced-out, accessory-loaded build, ready to quote.
Quote in a notebook, trade on a sticky note, DMV paperwork in a drawer, the balance in somebody's head. In Command the quote becomes the deal — payment & terms, DMV & plates, paperwork — one record, start to finish.
Work orders on carbon copies, the shop schedule on a whiteboard, parts in a bin — and none of it tied to the customer or the money. Command puts work orders, the shop schedule, parts, and service history on the same record as the deal.
Payments landing three different ways, deposits half-tracked, the real number a surprise when the accountant calls. Every payment is recorded against its deal or work order the day it happens.
One platform in three parts — and one record underneath. The build a customer sends is the same record your team quotes, schedules, and takes payment on — without repeatedly re-entering information or reconstructing the deal from screenshots. Start with the builder on your current site, run the full storefront, put Command behind it all — adopted at your pace.
Creates the demand. Plug the visual cart & accessory builder into the site you already have. Customers pick a model, choose a color, and load accessories — your team gets the lead by email and straight into LOADOUT Command, your customer gets a branded spec sheet. Sharper ad performance, leads ready to quote.
Carries the customer to sold. The front-of-house operating system: every step from first follow-up to final payment, on one record — one login for the whole floor, before money falls through the cracks. Running every day across seven showrooms in four states.
Brings it together on your website. Everything in the Builder, wrapped in a complete dealer-branded website built for you — your digital sales floor, and your best setup — full breakdown below.
Customers configure the cart they want, see accessories right on it, and send your team a detailed build — and that same customer and build enter LOADOUT Command ready for follow-up, quoting, and the rest of the deal. It doesn't just show carts. It sells them.
Every upgrade is one tap — shown right on their cart. When customers can see the lift, the wheels, the cool-touch seats, the sound bar, they add them. Visual building turns "just the cart" into a fully-loaded order and pushes your accessory attach and average deal size up on every deal. This is where the platform pays for itself.
Shoppers don't skim and bounce — they build. Minutes clicking through colors and options instead of seconds on a dead page. More time invested means more buying intent.
By the time they hit "send," they've named the color and loaded the options — they already own the cart in their head. You're not convincing anymore; you're delivering what they built.
Put the builder behind a Facebook or Google ad, a QR code on the lot, or an email. The click lands on an interactive build — not a dead brochure — turning ad spend into specced-out leads.
Not "I want a cart." The moment a customer sends their build, your team gets this by email — and it lands in LOADOUT Command with the follow-up clock already running.
LOADOUT Command is the operating system for your front of house, and it follows the way a deal actually moves. The submitted build — or any lead — becomes the starting point: follow-up, the quote, then the deal with payment & terms, trade, DMV & plates, and paperwork. Sold work becomes a work order on the shop schedule, payments are recorded against the record they belong to, and delivery closes it out — with inventory, the owner's numbers, and the permanent customer record connected behind it all.
Ads, web forms, the cart builder, walk-ins, referrals — connected sources land in one pipeline, with duplicate records caught on the way in. Every lead carries a next follow-up date; the TODAY screen opens each morning with new first, then overdue, then due — sales and service both.
Quick Quote puts a real number in a customer's hand in seconds — send it from the system. When they say yes, it becomes the deal: payment & terms, trade, DMV & plates, paperwork — carried forward instead of re-typed.
Every job on a real shop schedule, with parts, warranty, and the work log on the order. Send the work order from the system — and the service history stays with the cart and the customer.
Deposits and balances recorded against the deal or work order the day they happen, with a clean audit trail — including payments your store takes through Podium. On the roadmap: Command initiating Podium payment requests with status updates, and payment-processor integrations for dealers who don't use Podium.
Carts, parts, and accessories — counts that follow floor activity, deals pulling their cart straight from stock, aging you can see. Used-cart buyers matched to incoming trade-ins on one screen. Reorder POs built from what sold are on the roadmap.
Per-store access, location switching, salesperson assignment, and sales tax by jurisdiction — with an owner's rollup across every store, accountant-ready numbers underneath, and one search that finds any customer, quote #, deal #, or work order # from any screen.
The storefront is the front door to everything above: your full lineup, custom builds, accessories, financing, and locations — all centered on the customer building the cart they actually want, with lead capture throughout the site feeding Command. Built for you and live in about two weeks. It's the best way to run LOADOUT — but you can also plug just the builder into the site you already have.
Your full lineup presented to build — not just browse and bounce.
Colors, lifts, wheels, seats, lighting — configured live, priced as they go.
Your fitment-aware catalog — where the margin is — one tap to add.
Service & warranty info and request forms, linked right off the build.
Send hot, specced-out buyers straight into pre-qualification.
Your stores and hours, with quote-ready lead capture built in.
LOADOUT starts with the customer-facing sales experience and grows into Command running your whole front of house — at a pace that never forces you to rip out what already works.
Visual builder, accessory catalog, quote-ready leads, and your branded dealer site.
LiveLeads, follow-up, quotes, deals, work orders, service scheduling, payments, and cart inventory — running in Command today.
Early AccessPayment-processor integrations, accessory inventory with reorder POs, QuickBooks sync, and group reporting.
RoadmapFinal pricing is being finalized with our first Pilot Dealers — a simple per-location subscription plus one-time setup, built to pay for itself. Your rate is set at your demo and locked in when you sign on as a Pilot Dealer — it won't go up at public launch. Priced so a single extra accessory package a month can cover it.
For comparison: a custom builder like this runs $25k+ to commission, and premium dealer-website & DMS platforms run $1,300–$5,000/mo. Pilot Dealers get the builder, the branded storefront, and Command for a fraction of either — at a Pilot rate locked when you sign on.
Dealer group, manufacturer, or want to white-label LOADOUT for your network? Let's talk licensing →
Annual billing available. Your exact rate is quoted at your demo and locked in when you sign on as a Pilot Dealer.
No. LOADOUT is golf-cart-first and built to support every major make. Today the catalog is deepest for ICON & EPIC because that's where it was born — and we onboard new brands' lineups as dealers come on. Powersports, marine, and trailers are on the roadmap.
Yes. A finished build links straight out to financing pre-qualification, the right model brochures and spec sheets, warranty registration, owner's manuals, your review links, and the apps your dealership already uses. The build becomes the front door to everything you hand a customer.
Either way. Run LOADOUT Storefront as your full interactive dealership website — models, accessories, service, financing, locations, and lead capture under your brand — or plug just the builder and quote tool into the site you already have. Start as an add-on and move to the full storefront whenever you are ready.
It's your front of house. Command runs the day-to-day floor: leads from your connected sources in one pipeline, follow-up, quotes, deals, work orders, service scheduling, payments recorded against every deal, and cart inventory — and quotes, deals, and work orders go out to the customer straight from the system. Payment-processor integrations, accessory reorder POs, and QuickBooks sync are on the roadmap, so it replaces the pile of disconnected tools at your pace.
You do. Always. Every build, lead, and customer record belongs to your dealership. We never sell or share your data, and we don't compete with you for the customer.
Fast — the builder can go live on your existing site in days, and a full dealer-branded website is typically about two weeks. We load your branding and catalog, point it at your URL, and walk your salespeople through it. Setup is quoted with your plan at your demo — one number, no surprises.
Final pricing is being determined with our first Pilot Dealers. It will be a simple per-location subscription plus a one-time setup. Your exact rate is quoted at your demo, and it locks in when you sign on as a Pilot Dealer — it won't go up at public launch. Book a demo and we'll walk through it on your lineup. It's priced so a single extra accessory package a month can cover it.
You switch at your pace, and nothing gets ripped out. Most stores start with leads and follow-up in Command — your old lead sheets migrate at onboarding — then turn on quotes, deals, work orders, payments, and inventory as your team gets comfortable. It was built inside a working dealer group, so the switch was designed around a busy floor, not a software calendar.
A 20-minute walkthrough on your models and accessories. No slides — we'll build a cart live, then follow it through Command: quote, deal, work order, payment.
Thanks — we'll reach out within one business day to set up your walkthrough.
